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‘TV’ Life Insurance policies 71% more likely to be dishonored

Life insurance is a new year’s resolution that is easy to achieve and has a lasting impact for your family.

Australian consumers are turning to the convenience of online shopping ‘as-seen-on TV’ policies to purchase life insurance, but may be omitting a crucial step in securing a healthy policy.

Recent data revealed that claims on life cover purchased independently online had a 71 percent higher chance of being denied than a policy purchased through a financial adviser.** Without professional advice, Australians may wind up with a policy that doesn’t pay out on claims.

For consumers who want the convenience of purchasing a policy online without missing out on the benefit of professional guidance, offers the best of both worlds. This free web service allows users to quickly compare policies and prices, as well as offering over-the-phone access to experienced advisors at no additional cost.

It’s no secret that life insurance can be a complicated purchase, but when you find a good value policy it can make all the difference.

Here’s How You Do It:

Step 1: Select your current age below.
Step 2: Once you answer a few questions, you will have the opportunity to compare quotes from up to 13 of Australia’s largest insurers. You may also be entitled to a free consultation.

A policy that isn’t paid out when you need it most is not a healthy policy. When consumers choose a policy on their own, it’s easier to miss crucial terms and conditions that are sometimes buried in legalese. A quick chat with an insurance adviser at can help you understand your level of life cover so you can make a confident, informed decision.

Shopping around is a smart way to find a great deal on life insurance, and obtaining professional advice is an important part of that process. Statistics suggest that more than half of Australians don’t want to pay for life insurance advice,* and those who use don’t have to.

Saving time and money is a priority for today’s consumers, and by combining a trusted comparison service with professional advice, you can do both. The point of having life insurance is to mitigate the financial risk that an unexpected event can bring; don’t jeopardize that safety net by making an uninformed decision.

Compare life insurance policies today and receive solid advice on life cover that will set your family up for financial security now and into the future.

*Pureprofile for NobleOak, Life Insurance in Australia – Consumer Behaviour Transformation, December 2016
**Australian Securities & Investments Commission, REP 498 Life insurance claims: An industry review, October 2016

Get Started Now:

Step 1: Select your state below.
Step 2: After answering a few questions, you will have the opportunity to compare quotes in your area and could be eligible for significant savings.'s online quote comparison tool makes it easy to get quotes from 11 Australia's biggest life insurers