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About Us

The story so far

Life Insurance Comparison was started in 2014 by a group of Australians working in the financial services industry, who wanted to make it easier for Australians to access quality insurance.

We believe that life insurance is a really important product that offers fantastic protection and peace of mind. However, we know that many people find the products difficult to access and the nuances hard to comprehend.

We saw the need for a simpler and more streamlined way for people to both compare and buy life insurance, without needing to pay for a Statement Of Advice (SOA) from a Financial Adviser.

We dedicated ourselves to becoming life insurance specialists, and in the last few years we’ve been able to arrange premium relationships with insurers and train a team of knowledgeable staff. Based in Sydney, we’re independently owned and operated, so we can offer service that always puts our customers first.

Our Life Insurance Specialist have a great understanding of insurance products and the underwriting process, and spend a lot of their time educating our customers about how these products can meet their needs.
We’ve continually investing in technology to improve our digital experience.

Our Machine learning and AI systems help us to ensure our customers’ policies stay competitive, and we’re continually improving our systems and tools.

We aim to empower our customers through education, and you can read through some great examples of that in our customer reviews – here.

Our promise to our customers:

  • Free quotes based on a general advice approach
  • Competitive prices and policies from multiple insurers (not fake ones)
  • Premium assistance to complete those complex forms and medical requests
  • Continual investment into an interactive digital experience
  • Ongoing management when your policy is due for renewal

Our aim is to ensure you to have cover to protect you and your family from financial hardship. Come speak with our Life Insurance Specialists for all your Life, Disability and Income Protection needs or email us at

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