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Rip Off Alert! As ‘Seen on TV’ Life Insurers Exposed

Life insurance is a new year’s resolution that is easy to achieve and has a lasting impact for your family.


Free Comparison Service Helps Aussies Save Big on Life Insurance

A new study* from Canstar shows that buying life insurance directly through an “as seen on TV” or “direct” insurer may cost up to 35% more compared to an advised policy. The older you are, the more marked this difference can become.

In-house financial experts at have compared the costs of direct ‘as seen on tv’ insurance to the average premiums available to consumers who shop for life insurance through the site. The results are shocking.

Here’s How You Do It:

Step 1: Select your current age below.
Step 2: Once you answer a few questions, you will have the opportunity to compare quotes from up to 10 of Australia’s largest insurers. You may also be entitled to a free consultation.

“Quotes for policies sold directly from TV insurers to consumers are often higher than premiums available for policies offered by insurers through the For just $10-20 per week, some consumers are able to qualify for as much as $500,000 in life insurance protection when comparison shopping for policies online. The same coverage can be significantly more costly when purchased direct from insurance providers”, says Michael Zirhman, a Senior Specialist of

Consumers who have used to compare life insurance quotes have been pleasantly surprised by the amount that they can save. Depending on your age and medical history, it’s now more than possible to buy $500,0000 life insurance policies for around $10-20 per week. For the price of a few cups of coffee per week, you can start protecting yourself and your family.

See if your current policy is competitive and avoid the price hikes by using a comparison site such as This tool allows savvy consumers to quickly and easily compare life insurance policies from 10 of Australia’s major underwritten insurers to get the best value for money. These policies tend to offer more comprehensive coverage than the direct “as seen on TV” companies are up to 35 per cent cheaper, with no markups.

Don’t fall into the trap of buying direct life insurance. Use to shop around among different insurance providers and to get the coverage you need at the best possible price.
*‘Advised vs. Direct Income Protection’,, 16 March 2016.

Get Started Now:

Step 1: Select your state below.
Step 2: After answering a few questions, you will have the opportunity to compare quotes in your area and could be eligible for significant savings.'s online quote comparison tool makes it easy to get quotes from 10 Australia's biggest life insurers