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Rip Off Alert! As Seen on TV and Bank Life Insurers Exposed

Life insurance is a new year’s resolution that is easy to achieve and has a lasting impact for your family.

A new study shows that buying life insurance directly through an “as seen on TV” insurer or via your bank may cost thousands of dollars more per year compared to an advised policy. The older you are, the more marked this difference generally becomes.

In-house financial experts at have compared the costs of direct ‘as seen on tv’ and bank insurance to the average premiums available to consumers who shop for life insurance through the site. The results are shocking.

“Quotes for policies sold directly from insurers or banks to consumers are consistently higher than premiums available for policies offered by insurers through the site. For just $10-20 per week, some consumers are able to qualify for as much as $500,000 in life insurance protection when comparison shopping for policies online. The same coverage is often significantly more costly when purchased direct from insurance providers or through a bank”, says Nick Kolevski, a Senior Advisor of

Consumers who have used to compare life insurance quotes are very pleasantly surprised by the amount that they can save. Far from being too good to be true, these rates are available because of the significantly lower cost of life insurance compared to previous years. Depending on your age and medical history, it’s now more than possible to buy $500,0000 life insurance policies for around $10-20 per week. For the price of a few cups of coffee per week, you can start protecting yourself and your family.

See if your current policy is competitive and avoid the price hikes by using a comparison site such as This tool allows savvy consumers to quickly and easily compare life insurance policies from 10 of Australia’s major underwritten insurers to get the best value for money. These policies tend to offer more comprehensive coverage than the direct “as seen on TV” companies or banks and are up to 30 per cent cheaper into the bargain, with no markups.

Don’t fall into the trap of buying direct or bank life insurance. Use to shop around among different insurance providers and to get the coverage you need at the best possible price.

Here’s How You Do It:

Step 1: Select your state below.
Step 2: Once you answer a few questions, you will have the opportunity to compare quotes from up to 10 of Australia’s largest insurers. You may also be entitled to a free consultation.'s online quote comparison tool makes it easy to get quotes from 10 Australia's biggest life insurers