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New survey reveals Aussie priorities when it comes to life cover

Life insurance is a new year’s resolution that is easy to achieve and has a lasting impact for your family.

A new survey has revealed that the cost of a life insurance premium is more important than product features, claims reputation, and service level. This data from insurer Noble Oak is concerning because it could perpetuate the problem of underinsurance in Australia.

Simply purchasing life insurance doesn’t mean that you’re adequately covered. Statistics from Rice Warner showed that the median level of life cover only meets 61% of basic needs. For parents of young children, the underinsurance gap is much greater.

Here’s How You Do It:

Step 1: Select your current age below.
Step 2: Once you answer a few questions, you will have the opportunity to compare quotes from up to 10 of Australia’s largest insurers. You may also be entitled to a free consultation.

When comparing life insurance policies online, remember that not all services are created equal. While price is undoubtedly an important factor, getting personalised financial advice before making a purchase can be invaluable.

An online service like combines the convenience of online shopping with the expertise of a life insurance specialist. It lets you compare policies from trusted brand names online, then follow up by talking to a consultant over the phone

“Life Insurance can be an overwhelming and expensive endeavour, and for many Aussies, they are paying exorbitantly high rates considering current market conditions,” says Jonathan Leane, founder of “We’ve designed the service to simplify the comparison process and make sure our customers only pay for features they need.”

The NobleOak survey found that 52% of customers buy life insurance online but don’t understand the trade-off that can come with not getting financial advice. By maintaining an element of personal interaction with an insurance expert, Life Insurance Comparison aims to provide customers with the details to help them make an informed decision.

All of the policies are underwritten and there are no lock-in contracts. You can have peace of mind knowing that your family is covered by a policy that does what you expect it to. If a tragedy does occur and you need to make a claim, Life Insurance Comparison works to make the process as efficient as possible so you can focus on your family.

Get the most out of your life insurance by switching to a policy that offers quality coverage at an affordable price. Compare with to save time and money without sacrificing what really counts—your family’s financial security.

Get Started Now:

Step 1: Select your state below.
Step 2: After answering a few questions, you will have the opportunity to compare quotes in your area and could be eligible for significant savings.'s online quote comparison tool makes it easy to get quotes from 10 Australia's biggest life insurers